MEDIA KIT

HORIZEN BRAND GUIDELINES

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The power of the Horizen brand relies on the consistent use of the brand guidelines throughout all communications regardless of medium

The following brand guidelines serve as a guide to ensure that the Horizen team, community members and other stakeholders are consistent in representing the project’s messaging, positioning and visual identity.

OUR GUIDELINE OVERVIEW

Brand name

Correct usage of the brand name

Brand name capital H

With capital “H”

Brand name all caps

All caps

Avoid

Part of the name capitalized
Part of the name capitalized
Name uses different font weights

Capitalize part of the name or use different font weights

CLEAR SPACE

Clear space with tagline
Clear space no tagline
Clear space symbol

AVOID

Logo with altered proportions

Never alter the proportions of the logo

Logo with visual effects

Never strech, distort or add visual effects

Logo with altered colors

Never alter the color

Logo with altered shape

Never alter the shape

Re-created logo

Never try to re-create the logo yourself

TYPOGRAPHY

Typography Proxima Nova
TW CEN Bold

COLORS

Primary colors

HEX

#041742

HEX

#26db8d

HEX

#0e9de5

Gradients

HEX

#041742 - #0e9de5

HEX

#0e9de5 - #26db8d

BACKGROUNDS

Dark option 1

Dark background

Download

Dark option 2

Dark background 2

Download

Light background

Light background

Download

PRINT ASSET EXAMPLES

Refer to our color palette and logo usage guidelines when choosing printing materials to ensure a high contrast ratio.

Visit our store for ready made prints.

Swag
Print
Download the full media kitInfo

f you need help with brand guidelines or any of the assets, please contact [email protected] and we’ll help you.

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